I love Twitter, I really do. Some of my favourite books in recent years were ones I picked up because people were raving about them, or I followed the author on Twitter and became interested in their writing. If you’re looking for a community, guarantee you’ll find one on there, just by looking at hashtags like #amreading, #amwriting, #WritingCommunity, etc. Twitter, I think, can be one of the most useful tools for an author who wants to connect with their audience, and Susan Dennard has done this in a really interesting, unique way.
For those unfamiliar, Susan Dennard is the author of two series, Witchlands and Something Strange and Deadly, and of course more information can be found on her website. Recently, she posted something intriguing on Twitter, something that read like the opening to a novel told in second person, including a poll at the end, indicating it would be down to followers to choose what the MC did next.
On the morning of your sixteenth birthday, you awaken to a “tap-tap-tap” against the window. It’s dawn; the world outside is foggy, sun-pinked gray.
After rubbing the sleep from your eyes, you blink…and find a crow at your window.
— 🐙 Susan Dennard 🏳️🌈 (@stdennard) June 3, 2019
Choices were made and the story has advanced. With every step, the options get more difficult, with consequences becoming more, well, dire, and potentially disastrous. But take a quick look at the replies and it’s easy to see how invested people – including me – have become in Winnie’s story, and the world of The Luminaries.
And a whole fandom has built up around this. Susan does an excellent job of drip-feeding information to people hungry to find out more, leaving people speculating. What is the locket? Which family would I belong to? Why did this thing happen?
What choice is least likely to get me killed?
There is a fandom and community, people sharing theories and trying to persuade others to pick the right choice, lest we end up dead. And avoiding death seems to grow more and more difficult.
Thanks to the brilliant Choose-Your-Own-Adventure style thread, there is now a hungry, waiting audience, ready for when Susan Dennard decides to release a book about these characters. There are teams, there is speculation, there is a love interest that has a fanbase completely divided. To me, seeing this story unfold feels like being part of e-mail groups as the Harry Potter books were being released, but even better thanks to us, the fans, being able to control the story. And I think many people are going to feel worse now about screaming at characters for making ‘stupid choices’, after seeing what sort of trouble a character can get into when a collective group is making the decisions.
Overall, I am thoroughly loving The Luminaries, and eagerly await every daily installment (usually when I’ve just finished work – it feels like a reward for a hard day!), wondering what sort of mess we’ll be in now, hoping it’s something we can recover from. And if you haven’t joined us yet, it’s not too late! Go check out the thread, catch up, and cast your vote.
We could seriously do with all the help we could get.